Marcus T.I've tried every high-end clay on the market. Formula 49 is the only one that actually gives me volume without the greasy shine. It smells great too - masculine but not overpowering.
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Formula 49 Clay Pomade - Strong Hold with a Natural Matte Finish
$25.00
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USA Formulated
Marine Developed
100% Organic
No Synthetic Wax
Tactical Hold
Weather Resistant
Zero Buildup
Washes Out Clean
1×
Formula 49 Clay Pomade - Strong Hold with a Natural Matte Finish
$25.00
Stop settling for drugstore grease. Formula 49 is the result of US Marines collaborating with organic chemists to create the perfect styling tool. It provides a heavy-duty hold with a completely natural, matte finish that doesn't feel like a helmet.
Unlike petroleum-based pomades that suffocate your scalp and require three washes to remove, our clay-based formula is water-soluble. It rinses out clean while Argan oil works to strengthen your hair throughout the day.
Formula 49 is engineered for the man who needs his hair to stay sharp from the morning briefing to the late-night workout.
Premium Bentonite Clay for texture and volume
Beeswax base for moisture-resistant hold
Zero parabens, sulfates, or artificial dyes
Sweat-resistant formula for active lifestyles
Technical specifications for Formula 49 Organic Clay Pomade.
- Origin
- Made in USA
- Finish
- True Matte
- Washability
- High (Water Soluble)
We ship via USPS Priority. Most orders arrive within 2-4 business days. Standard shipping is free on orders over $50.
Field Reports
Tested and approved by men who demand more from their grooming routine.
Chris L.Finally, a pomade that doesn't cause forehead breakouts. The organic ingredients make a massive difference for my sensitive skin. Hold is 10/10.
Brett S.Marine-owned was what got me to buy, but the performance is why I'm staying. It holds up through the Texas heat and humidity like nothing else I've used.
Jordan P.Easy to work through the hair and easy to wash out. It gives that perfect 'I didn't try too hard' look while actually holding everything in place.
Frequently Asked Questions
Everything you need to know about Formula 49.
No. Despite its high hold, we used a water-soluble organic base. It rinses out easily with standard shampoo without leaving a waxy residue behind.
Absolutely not. Flaking is usually caused by synthetic polymers or alcohols. Formula 49 uses organic clay and beeswax, which nourish the scalp rather than drying it out.
This is a High Hold product. It provides enough structure for pompadours, quiffs, or messy textures that need to stay put all day.
For the best matte finish and maximum hold, we recommend applying to towel-dried or completely dry hair. Applying to wet hair will result in a slightly higher shine.
It has a subtle, clean scent of Bergamot and Sandalwood. It's designed to smell premium and masculine without clashing with your cologne.
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